How do google Ads for Doctors work?

Most medical practices want to grow and generate new patients monthly.

However, most practices have specific procedures and treatments that they are focused on growing - which requires a targeted approach.

A targeted approach will allow you to hone in on the exact treatment or condition that a patient is searching for around your location.

Google ads for doctors allow medical practices to do just that by ranking you at the top of a Google search for specific keywords and search terms related to your high-revenue procedures and treatments! 💉

There are several key differences between running Google ads for doctors versus Facebook ads or other advertising platforms available to medical practices.

It is critical to understand these differences when putting together a marketing budget and paid ads strategy.

The major benefit of Google ads for physicians is the natural difference in where the patient is already in the sales funnel versus social ads.

This refers to “pull” vs “push” advertising and it is where Google ads shine to create high-quality leads for practices.

Unlike Facebook ads where ads are typically “pushed” in front of a potential patient that is cold and unknown to your brand and may not have a current need for your treatment solution, Google ads for doctors have a level of buyer intent behind them.

What this means is if a patient is going on Google and searching for specific answers on a treatment or procedure you are running Google ads for, you know they are a warm lead already.

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