Lately everyone has been talking about the new TV show Sisters Who Make Waves 乘风破浪的姐姐.
Numerous hot topics on Douyin and Xiaohongshu are dedicated to the show and in this video I share how fashion and beauty brands can join in the conversation!

After every episode people are posting about the outfits that the contestants are wearing, showing the outfits and where the item came from - even their shoes and jewelry!

Fans also noticed that many of the contestants have similar style makeup so there is a trending topic on XHS teaching each other how to recreate that look

Both of these are something that fashion and beauty brands can both easily leverage. Even if your brand’s clothing isn’t featured in the show, if you have items that are similar you can share your own version of the look.

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