Recently, the AI / ML innovations started changing the traditional way of doing business. DataSentics’ strongest presence is in the financial services and retail & eCommerce. Not surprisingly, in both verticals, the critical focus is on customer acquisition in order to grow the client base and revenue.
The banks and insurers are now required to engage with their customers - in a more personalised way: “Deal with me as if you would know me."
And in retail and FMCG, the aim is to bring the best of customers’ brick-and-mortar shopping experience to the digital world, and vice versa.
