Design: Nerdo
La Effe is not only a TV station. For their new on-air identity they were looking for something to convey a big change in their positioning, to stand out among the other SKY channels, something clear, brave and cool. We came out with a strong typographic approach to celebrate their background, enclosed in a never-seen-on-TV design.
Credits:
Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero Additional animator: Riccardo Chiara Head of Content and Communication: Riccardo Chiattelli Brand Manager: Fabio Pietranera Original Music (Graphic pack): Smider Sound Design (Graphic pack): Andrea Pestarino © EFFE TV S.r.l.
