In today’s episode of the Together at the Top podcast episode, Nick is joined by successful young entrepreneur Riley Byrne, the founder of Podigy, a company offering ‘best-in-class podcast production services for some, actionable podcast editing tips for all’. Together, they discuss Riley's journey in entrepreneurship, the power of podcasting as a business and social tool, and the current and future state of the podcasting industry. Riley's path to success, starting from a small town in Ontario to owning a major podcast production company, is highlighted as an example of how the podcasting industry is constantly evolving. He and Nick also delve into how AI tools and new technologies are contributing to this evolution in the audio space and presenting new opportunities for growth.
Throughout the podcast, Riley shares his experiences and insights, from providing high-quality audio editing services to building and managing a team, and scaling a business while maintaining quality service. He recounts the invaluable lessons he learned from his talented and compassionate mentor, and emphasizes the importance of constantly questioning and improving processes, being open-minded and curious, and protecting the business, clients, and family by making tough decisions. Nick and Riley also discuss the current and future state of the podcast industry, exploring topics such as the rise in popularity of podcasts, the challenges of producing high-quality content regularly, and the potential integration of podcasts with other media formats. They agree that podcasts are an effective sales tool and emphasize the importance of content marketing and engaging ad reads in building a successful podcast. A fascinating examination of an industry leader evolving in real time, today’s episode offers a unique insight into both a rapidly growing sector of the business landscape and one driven entrepreneur who is at the forefront of its development.
The Finer Details of This Episode:
Riley's experience as a young entrepreneur and emerging leader
The power of podcasting as a business and social tool
Riley’s perspective on the future of podcasting
Podigy's unique approach to audio restoration
The importance of having a unified process
Offering faster turnaround times to differentiate Podigy from competitors
The ongoing refinement and updating of Podigy's podcast editing practices
Constantly questioning tools and processes
Scaling a business while maintaining quality service.
The importance of effective communication within a team and with clients
Learning from mistakes and developing systems to improve business operations
Being flexible and seeing things from different perspectives
Recognizing when a particular avenue for growth has been exhausted
Prioritizing qualities like timeliness, caring about clients, and producing quality work
The business benefits of podcasting
Over-delivering to clients and simplifying the process for them
Seeking help and expertise
Social proofing and substance-based marketing
Quotes:
"Everything about podcasting is so down and dirty and quick and not studio."
"There's a real opportunity here to become the person that, no matter what you send to us, you're going to get something of a certain standard back."
"Sound is such an ephemeral thing. It's something that everyone can tell when something is off because we communicate through voices every day."
"We can't write off any tool completely. You’ve just got to know that this new technology that comes out is never going to be a fix-all, but it's going to be this new tool to your tool belt that you can then use."
"It's not just a story about technology, and it's not just a story about podcasting. It's a story about a business and executive mindset."
"I knew right then and there that before I hired anybody, I needed to make sure that the tools that we were using were the best."
"I think what we really try to focus on is the personal touch, really getting to know our clients."
"We have to make sure that we're delivering the same level of quality at scale."
"There's something to be learned from every mistake."
"Something that would never, ever, ever live rent-free in my head now is sort of in there forever because these hosts presented in such an engaging way."
"Content marketing or the substance-based marketing is really helping me. And it's not fancy stuff. It's real. It's real substance."
"You're great at something and you're probably mediocre to crappy at something else - get expert advice."
“It's so interesting to listen and learn from you.”
Links:
Nick Warner Consulting - [ Ссылка ]
Together at the Top on YouTube - [ Ссылка ]
Podigy - [ Ссылка ]
Email Riley - rileybyrne@podigy.co
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