Ever since the inception of cinema, it's had a dazzling, alluring quality to it that we just can't resist. Is it the wide aspect ratio? Maybe it's the dark, contrast-heavy lighting? Or perhaps it's the heavy use of colour grading? But one thing’s for sure, it has been hugely influential on its parent format, the still image.

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Filmic Flow shines a light on photography with a cinematic quality that's often hard to pinpoint; a je ne sais quoi you could say. It can evoke an emotion we don't know the name or provide an aesthetic that lingers in the mind. But this dynamic trend never stands still. Recently, we’ve been seeing the use of highly saturated colours and high-key lighting as filmmakers seek to create a new look.

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