Strawberry cultivation usually happens in temperate regions in India, but this small village in Haryana' Shadwa has been cultivating strawberries for 37 years and getting a good yield. Mr. Dalbir Singh is a CA by profession and a pioneer of strawberry farming in Shadwa. Through IFFCO Kisan, Mr. Dalbir aims to optimize yield and cultivate marketable quality strawberries. IFFCO Kisan with Kisan Khushi producer company, Shadwa, Haryana aims to increase the quantity and improve the quality of the cultivated strawberries for better forward linkage.

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