Did you know that the waffle iron is what transformed Nike into a multi-billion dollar company? Watch this video to find out how!

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0:00 Cornelius Swartwout
To answer that question, let’s take a quick look at the history of the Waffle Iron. Waffles can be traced back to the Middle Ages when bakeries would make communion wafers for monasteries.

2:00 Breakfast Epiphany
Bill Bowerman at the time was the track coach at the University of Oregon. Bowerman and one of his track athletes, Phil Knight, founded Blue Ribbon Sports on January 25th, 1964.

4:05 Becoming Nike
Soon after Bowerman’s new invention, the 1972 U.S. Olympics track trials were being held. Luckily for him, they were at the University of Oregon where Bowerman coached.

4:46 Original Waffle Iron
What happened to that original waffle iron? At first, Barbara would tell everyone that the iconic original waffle iron was lost. She had already thrown it away. She had no clue where it went.

05:49 Nike Today
Today, Nike is an American multinational corporation that does not only focus on the design and manufacturing of footwear. Nike is also engaged in the worldwide marketing of apparel, equipment, accessories, and services.

07:21 “Just Do It”
How did Nike’s most famous slogan “Just Do It” come about? There’s actually a dark past behind this slogan. It came from notorious death row inmate Gary Gilmore. His last words were “let’s do it.”

07:49 The Nike Swoosh
How exactly did the Swoosh come about? The famous logo was created by Carolyn Davidson back in 1971. She was actually a journalism major at that time, but when she needed an extra course to fill her credits, she chose a design course.

08:43 Nike Auctions
Recently in 2019, a rare pair of Nike's waffle Trainers broke the world auction record for a pair of sneakers. This old, dirty-looking but classic shoe was sold for $437,500 dollars, a record that’s since been broken several times by other Nike shoes, namely, shoes that have been game worn by Michael Jordan himself.

09:57 Waffle Trainer
Today, Nike’s waffle shoes continue to be sold. In fact, there are several updated versions of the original Waffle trainer, such as the Waffle Trainer 2, the Waffler Racer Crater, and the Waffle Racer LX series.

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