Welcome to the new episode of FITT's Economic Briefing to discover the benefits of market diversification with Peter Hall's unique perspective. Explore what-if scenarios and potential of the companies if they had diversified back in 2002 and see how diversifying into different markets can improve overall performance.
0:00 - Introduction: Overview of Globalization and Trade Trends
2:02 - Is globalization dead?
2:38 - Market diversification vs Traditional Trade Export
2:39 - Hypothetical exercise: Company 1: Diversification Light
4:35 - Hypothetical exercise: Company 2: More Adventurous Diversification
5:34 - Hypothetical exercise: Company 3: The impact of Aggressive Diversification
6:59 - Growth differentials in export markets
7:32 - Conclusion and future outlook
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