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WeatherTech | 'We All Win' | Big Game | 30s Ad

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What was WeatherTech up against when it first set out to open a factory in the United States? A whole lot of nay-saying, that's what! According to the auto accessories company in its Super Bowl LVII spot, financial institutions and industry experts used to tell them left and right that they "can't" be successful by setting up shop domestically. "Nobody builds factories in the U.S. anymore." "You want to hire workers here in the states?" WeatherTech says it's been proving those words wrong for over 33 years by building its own factories and employing thousands to make world-class products here in America. And that when you buy products made in America, the company insists, "we all win."

TIMESTAMPS :
00:00 WeatherTech , 'We All Win'
WeatherTech unveiled a 30-second commercial, “We All Win,” during the FOX broadcast of Super Bowl LVII, on February 12, 2023.

The spot was produced by Pinnacle Advertising of Schaumburg, Illinois, in connection with WeatherTech’s marketing department.

The WeatherTech Super Bowl 2023 ad also features an appearance from Scout, WeatherTech’s beloved golden retriever. Before he passed due to cancer, Scout appeared in many WeatherTech commercials over the years, including a starring role in several of their Super Bowl spots. Scout will continue to live on through the 2023 Super Bowl commercial. His life was extended by the care given to him at the School of Veterinary Medicine at the University of Wisconsin-Madison. WeatherTech is raising funds to help further the school’s important research in Scout’s memory.

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