Noreena Hertz is an English author, economist and broadcaster known for her visionary ideas as an influential woman in academia and economics. Her books have been published in 17 languages, and her work was the inspiration for Bono's (RED) campaign, which partners with the world's most powerful brands to contribute up to 50% of their profits to help fight AIDS, Tuberculosis, and Malaria in developing countries.

Harper Business released Noreena's new book, Eyes Wide Open: How To Make Smart Decisions in a Confusing World on September 24th 2013. Eyes Wide Open helps readers sift through the data deluge in their environment to make enlightened and smart choices in every day life.

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