The 2000 Tom Hanks film "Cast Away," was parodied in this FedEx "Desert Island" Super Bowl commercial.

The ad's O. Henry-style twist ending, which highlighted the unnecessary survival items sent to the stranded FedEx employee, helped it become the second-most remembered and well-liked commercial of the game.

Bryan Buckley, the director of "Desert Island," also directed other impactful commercials, such as Pepsi Twist's "Osbournes" and the memorable but controversial marionette ads for DirecTV.

In 2009, after being a consistent advertiser in Super Bowls since 1989, FedEx withdrew from the event.
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BRAND: FedEx
YEAR: 2003
AGENCY: BBDO
SUPERBOWL: XXXVII
QUARTER AIRED: Q1
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