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In this episode of the Insight Podcast, hosted by Seth, the CMO at Syte, and Mike, the CEO of Syte, we dive deep into the technical aspects of Google Ads to help you get the most out of your campaigns. This is one of our most technical episodes yet, packed with advanced techniques to maximize your Google Ads performance. We'll go over the importance of feed optimizations, helping you match your product titles and descriptions to user search behaviors for better visibility and performance.

Topics Covered:
Server-Side Tracking: Learn how to future-proof your tracking and ensure accurate data collection despite privacy and data challenges.
Profit Optimization: Discover how to optimise for profit rather than just revenue, taking into account different profit margins for various products.
Feed Optimization: Understand the importance of optimising your product feed in the Merchant Center to match user searches and improve searchability.

These advanced techniques are designed to help you get the most out of your Google Ads campaigns, enhance your e-commerce success, and ensure sustainable growth

Timestamps

00:00 – Introduction to the topic and importance of advanced Google Ads techniques for e-commerce.
01:00 – Explanation of Server Side Tracking and its benefits for future-proofing tracking accuracy.
05:00 – Discussion on the shift from Return on Ad Spend (ROAS) to Profit on Ad Spend (POAS) targeting and its importance.
08:00 – Overview of Feed Optimizations, focusing on the significance of optimizing product feeds in the Merchant Center.
14:00 – Recap of key points covered, including the benefits and implementation of server side tracking, POAS targeting, and feed optimizations.

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