Dr Derek Ong currently lectures at Sunway University Business School and has had many of his researches published in established journals. Dr Derek presents on the topic of Big Data and how it goes beyond the conventional ways of market research; including its implications for businesses.
Dr Derek is a passionate lecturer lecturing on the principles of marketing. Driven by his keen interest in marketing, Dr Derek hopes to inspire students to continue to push the conventional knowledge of marketing and expand upon what is most common thing.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
