Join Zoho Evangelist Lyra Mackay, as she discusses the basics of a CRM, including what it is, what it should do, and how it can help your business. This video is for everyone from complete newbies, to seasoned business owners or CRM users.

Zoho customer - Australian Sports Camps
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Case Study: [ Ссылка ]

Zoho customer - CKP Creative
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Case Study: Coming soon!

Resources
Zoho CRM: [ Ссылка ]
Zoho One: [ Ссылка ]
Zoho Concierge: [ Ссылка ]

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Timestamps
0:58 What is a CRM?
1:35 What should a CRM do?
1:45 Catch & nurture all leads
3:35 Organise data
4:55 Automate processes
7:25 Improve communication and productivity
12:16 Help you make business decisions
12:46 Keep your data safe and private
15:32 Customer Stories
19:35 What to look for in a CRM/Overview
23:06 Things to remember when CRM shopping

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