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Since 2011, when Tim Cook became Apple’s CEO, every decision he’s made has been challenged by the inevitable question of, “what would Steve Jobs do?” And the answer to that by many people online is usually “not what Tim Cook just did.” Which sparks an entire thread about how Steve Job’s legacy is dead, how Tim Cook cares more about profit than products, or how, quote, “Steve Jobs would probably be spinning in his grave because of what Tim Cook did to the company.” Comments like these have become so common, and I take issue with every last one of them. So I wanted to make this video to explain clearly, with hard proof, why Steve Jobs would be absolutely thrilled by where Apple’s at today.

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