Skin’s ideal pH is 5.5, which is slightly acidic. When it’s balanced on 5.5, then skin is working to it’s optimum. Throw this balance out of whack (by using the wrong products or eating the wrong foods) and your pH levels will suffer resulting in sensitivity, wrinkles, inflammation or acne. Our body and skin require a balance between alkaline and acidity for our acid mantle – the barrier that keeps moisture in and germs and toxins out. Anything over seven is considered alkaline. Skin that falls on this end of the scale tends to be drier and more wrinkly, while skin that’s too acidic can appear red, irritated and itchy. Slightly acidic, around 5.5, is epidermal heaven. We’ve all heard it.. “XYZ shall balance the pH level of your skin” Sounds intelligent, doesn’t it? But we’re sure you’ve been wondering what it means.. Well.. wonder no more. Join Rasika as she unlocks the pH balance mystery! #pHBalance #Plum #Skincare

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About us-
Plum is a fresh line of 100% vegan beauty products that’s all about “being good” - to your skin, hair and body, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish - and delight, using some of the richest sources of natural nutrients, in sync with “good science”.
As a proud member of One Percent for the Planet, Plum gives 1% of every sale to environmental causes.
Besides being PETA-certified vegan & cruelty-free, Plum products are always free of parabens, phthalates, Propylene Glycol, SLS, PABA, DEA and other harmful chemicals.
Cheers, Be Good!

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