As @ulliappelbaum recently highlighted in our chat...

Positioning is an ideation process.

The good news here is that when you follow the right processes and creative associations...

You can come up with countless ideas to position your brand

Here's how to do is...

1) Get crystal clear on your target
2) Understand your competitive landscape
3) Create hypothesis for potential solutions
4) Use associations to expand your ideas
5) Expand your list of potential solutions
6) Analyse your ideas

The name of the game is to come up with a solution that's fresh to the market.

The more creative you become in your hypothesis...

The higher the chance of finding something truly unique.

How creative is your positioning process?

#shorts #positioning #positioning101 #positioingworkbook #differentiation_class_12th


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