How can you create value through strategic IP? Watch the Prometic Case Study featuring founder Pierre Laurin.

Participant: Pierre Laurin, Prometic.

Filmed in 2016. Executive Producers Dr Hamid Etemad, McGill University, Hamed Motaghi, Université du Québec en Outaouais. Producer: Thierry Harris, Cartouche Media. Creative Director: Melissa Gendron, Cartouche Media.

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