Your brain should really be at the top of this list but let's stick with the software that makes our life possible. Copywriters use software everyday, in fact, I could not do my job without most of them.
1. Microsoft Word is my go to word processing programme because most of my clients use it. For more remote clients I would use Google Docs.
2. Grammarly. This is indispensable. You should never rely on software to proof read your copy but this will catch mistakes you make.
3. Answer the public - I love this website, just the way it is laid out but it is also a fantastic tool to help you find content and keywords.
4. Yoast does a lot more than just check your readability score but I use it all the time when I am creating blog posts.
5. CountingCharacters.com is a great to help you craft page titles and meta descriptions.
There are lots of other software out there that I haven't tried yet. Jarvas.ai looks interesting and could help save hours and hours of work and Copyscape looks useful too. #shorts #copywriting
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