Bowser is the tyrannical king of the Koopa race and the ruler of the Dark Lands who wishes to conquer the world using the powerful Super Star (whose power he initially wanted to share with Peach after marrying her and making her his queen). With the help of his right-hand man Kamek, the enforcer General Koopa, and his army, Bowser plans to use the Super Star to attack the Mushroom Kingdom and win Princess Peach's hand in marriage. In turn, his plan puts him in conflict with Mario after kidnapping his brother, Luigi, seeing the former as his rival for Peach's love and eventually becoming his archenemy.

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