In this livestream brought to you by Business of Marketing and Decode Strategy Labs, Robin Dreeke, CEO and Founder at People Formula will talk about – “The Code of Trust”. In this talk he will share the five steps to creating and sustaining a culture of trust for moving beyond transactional relationships and into sustainable partnerships and growth strategies. This practitioner’s perspective will throw light on the importance of:

1. Understanding the basics of behavioral assessment
2. How to demonstrate value and affiliation through language
3. The five steps to trust
4. Ego suspension as the cornerstone to success
5. Crafting a perfect encounter to make it “All About Them.”

ABOUT ROBIN DREEKE & HIS EXPERIENCE WITH PEOPLE FORMULA:

Robin is a best-selling author, professional speaker, trainer, facilitator, and retired FBI Special Agent and Chief of the Counterintelligence Behavioral Analysis Program. Robin has taken his life's work of recruiting spies and broken down the art of leadership, communication, and relationship building into Five Steps to TRUST and Six Signs of who you can TRUST. Since 2010, Robin has been working with large corporations as well as small companies in every aspect of their business. Whether it is newly promoted leaders, executives, sales teams, or customer relations, Robin has crafted his People Formula for quick results and maximum success.

The Military Leader:
Although Robin always aspired to become a great leader, he realized from his time at the United States Naval Academy and in the United States Marine Corps that leadership was much more than just telling people what to do: a great leader uses interpersonal skills to inspire action, rather than demand the compliance of others.

The Spy Catcher:
Upon entering service as an FBI Special Agent in 1997, Robin began his journey as a counterintelligence specialist and behaviorist in the agency's efforts to thwart the efforts of our country's greatest adversaries. Serving in New York City, Norfolk VA, FBI Headquarters, Quantico VA, and Fredericksburg VA, Robin received advanced training and experience in the area of social psychology and the practical application of the science behind relationship development and trust, ultimately leading the FBI's elite Behavioral Analysis Program.

The Behavioral Analysis Expert:
Robin has built his highly effective tools for all aspects and stages of interpersonal communication and relationship development. Robin has combined all these tools and techniques and created a one-of-a-kind formula for success with people. Today, Robin is a recognized expert, author, and gifted lecturer in the art of interpersonal communication, relationship building and Trust. These skills are used every day in leadership, sales, human resources, and all aspects of life, both business and personal.

Check out Robin’s LinkedIn profile here: [ Ссылка ]
Check out the People Formula Consulting website here: [ Ссылка ]
Check out the People Formula – Online Training Academy here: [ Ссылка ]
Check out Robin’s books here: [ Ссылка ]

ABOUT BUSINESS OF MARKETING & DECODE STRATEGY:

Business of Marketing is the free online platform for Decode Strategy Labs’ vision to provide free, easily-accessible and high-quality knowledge for marketers; which is increasingly difficult to find through the clutter of 'digital marketing’ content.

Decode Strategy Labs also provides the Strategic Marketing Course available for purchase online at: [ Ссылка ]

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QUESTIONS?

If there are any specific questions around this topic that you wish Dilip to cover during his session, do send them over to us as hello@decodestrategy.com

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