Doug Staneart, CEO of The Leaders Institute, delivers a session on Corporate Mission, Vision, and Value Statements.

"Mission vision and value statements are said to be very important to the success of a company. In fact, business consultants often start with the mission, vision, and values when working with new clients. They do this for a very simple reason. Creating (or updating) these statements can drive the organization in a new direction.

Many of us use the mission and vision interchangeably. However, the two statements are distinctly different. The Mission Statement focuses on where the organization is right now. In contrast, the Vision Statement creates a picture of the organization’s future.

The values of your organization, though, are probably more important than even the vision and mission. These values are the criteria that you use to make decisions within your organization.

If you wanted to take a trip in a car, the vision would be the destination. The mission would be the vehicle. Finally, the values would be the directions or the road map to get there. So, you can see that each of the three is important to get to the end goal. Without the destination, we have no way of knowing if we are moving toward our goal. In addition, without the right vehicle, the journey will be more challenging. Then, of course, without a map, your journey can have a lot of wasted effort."

For full show notes, visit [ Ссылка ]

свернуть