In this episode, Ryan Serhant, the King of New York's real estate scene, discusses his innovative approach to real estate, emphasizing the power of media and education in his real estate tech company.
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With a network of 12,000 salespeople globally, Serhant's company provides education and tips on selling, catering not only to real estate professionals but also those seeking sales expertise for various endeavors.
His company's headquarters, based in New York, offers a virtual platform that levels the playing field for all participants, making it accessible even to those with physical disabilities. He believes technology will revolutionize how buyers engage with realtors, offering the potential to leverage vast amounts of data to boost sales, even during economic downturns.
Addressing the issue of inflation, Serhant advises against keeping money in banks as it yields minimal returns.
He highlights the younger generation's comfort with online communities and virtual environments and aims to tap into this pool of talent. However, he acknowledges the challenges of online training and fostering a company culture.
Serhant's daily routine is divided into three parts: CEO responsibilities, prospecting, and property showings.
He observes New Yorkers' paradoxical nature—fearful of losing money yet driven by greed—and carefully considers their fears when making a sale. They are also easily manipulated by the news, as media plays a significant role in amplifying negative narratives for increased viewership.
Serhant discusses the rise of TikTok as a new form of entertainment and emphasizes the value of authentic, less polished content over highly produced advertisements.
He adopts a long-term strategy, seeking buyers years in advance and connecting with them through their preferred media platforms.
Serhant encourages his realtors to purchase and renovate their own properties, providing invaluable firsthand experience and a deeper connection with future clients.
