The Hamm’s beer commercial called “The Land of Sky Blue Waters” debuted in 1953. It was created by the Leo Burnett advertising agency and featured a cartoon bear who would go on to become one of the most recognizable mascots in American advertising.
The commercial was set in the Boundary Waters Canoe Area Wilderness in northern Minnesota, and it featured the bear fishing, swimming, and playing in the wilderness. The commercial was accompanied by a jingle that sang the praises of Hamm’s beer, and it quickly became a hit with viewers.
The “Land of Sky Blue Waters” commercial was so popular that it was used by Hamm’s for over 20 years. It helped to solidify Hamm’s as one of the most popular beers in the United States, and it is still considered one of the most iconic beer commercials of all time.
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