(23 Mar 2009)
Mokensa village, 420km south of Addis Ababa, Ethiopia - 9 November 2006 (Library)
1. Various coffee farmer 'Gaddacho Badacha' and family picking coffee cherries
Addis Ababa, Ethiopia - 20 February 2009
2. Various exterior of Ethiopian Commodity Exchange, Addis Ababa, Ethiopia
3. Various trading inside Ethiopian Commodity Exchange
Addis Ababa, Ethiopia - 25 February 2009
4. SOUNDBITE (English): Aman Adinew, Chief of Business Operations, Ethiopian Commodity Exchange
"Now the price is based on the market, it's a market price. In the past it was who you know and how you deal with the farmer, a particular small farmer you can go and talk to them and get a very small price for a high quality product. Now the farmers are well armed with pricing information, so they're not going to sell it at a lower price. Obviously these buyers may have an issue with that."
Addis Ababa, Ethiopia - 20 February 2009
5. Various trading inside Ethiopian Commodity Exchange
Addis Ababa, Ethiopia - 25 February 2009
6. Various Ethiopian Commodity Exchange's Coffee Warehouse, Addis Ababa, Ethiopia
7. Samples of coffee taken
8. Various coffee experts sampling coffee
Addis Ababa, Ethiopia - 20 February 2009
9. SOUNDBITE: (English) Dr Eleni Gebremedhin, Director of the Ethiopian Commodity Exchange
"They're going to be able to tell that a higher quality gets a higher price in the market, so that's going to present to them an incentive to produce a better product. And that's really not been something that they've really had up until now."
Addis Ababa, Ethiopia - 25 February 2009
10. Various Hirut Berhanu (Seller) and Nurye Seid (Buyer) trading at Ethiopian Commodity Exchange
11. SOUNDBITE: (Amharic) Hirut Berhanu, Seller, Ethiopian Commodity Exchange
"It's a win-win situation with this new system because number one: the sellers have a real say now in the price, number two: both parties have to agree to the price, and number three: as soon as the trade is agreed the money is transferred automatically."
12. SOUNDBITE: (Amharic) Nurye Seid, Buyer, Ethiopian Commodity Exchange
"Before, it was possible for some buyers to take advantage of producers and sellers and buy coffee at under-valued prices. Now, it's impossible to do this as the system's transparent, fair and smooth."
Addis Ababa, Ethiopia - 20 February 2009
13. Set ups Dr Eleni Gebremedhin, Director of the Ethiopian Commodity Exchange
14. SOUNDBITE: (English) Dr Eleni Gebremedhin, Director of the Ethiopian Commodity Exchange
"There's also change resistance, anytime when you bring that kind of huge change, really systemic change - in to this market, there are going to be people who were benefiting from the lack of transparency, from the side deals, (from the one to one samples basis that was the traditional way of doing it.) So all of that means until people see the benefits, start to realise the benefits, they are concerned about the losses, because there are always losers when you change a system."
Mokensa village, 420km south of Addis Ababa, Ethiopia - 9 November 2006 (Library)
14. Various coffee farmer sorting coffee cherries, talking to coffee buyers and drinking coffee
LEAD IN
The largest coffee producer in Africa, Ethiopia, has started trading coffee beans through a new electronic system at its commodity exchange in Addis Ababa.
The aim is to increase the incomes of millions of smallholder farmers - by giving them an incentive to improve the quality of their beans.
STORYLINE
The Ethiopian Commodity Exchange (ECX), which opened in April 2008, also trades wheat, corn, maize, haricot beans and sesame seeds.
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