TVP Talks is a webinar series for CTV and OTT publishers covering key industry problems, new tech solutions, demand optimization practices, and many more.
The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV campaigns. This includes insights into how to interpret reporting details on advertising platforms, how to measure campaign performance, and adapt settings to deliver effective results.
Moderator:
☆ Dean Chandler, Head of Business Development, TheViewPoint
Panelists:
☆ Aaron Grote, Sr. Director of Identity and Attribution Products, Stirista
☆ Aulden Kaye, Director of Advertising Partnerships, Philo
☆ David Wiesenfeld, Lead Strategist, TransUnion
☆ Reid Mitnick, Director of US Sales, BidMind DSP
The discussion touches on:
- Differences in ad measurement for CTV, Linear TV, and traditional digital advertising
- Key metrics for publishers and access to detailed reporting on advertising platforms
- Key metrics for advertisers
- Challenges in measuring the efficiency of CTV ads
- Developing data-informed strategies based on previous campaigns
- Tips on selecting the right measuring partner without compromising company data security
Check out other TVP Talks webinars here: [ Ссылка ]
