JAMU LIFESTYLE: THE INDONESIAN HERBAL WELLNESS TRADITION by Metta Murdaya

Jamu is the herbal-medicine tradition of the Indonesian archipelago. Born from disparate influences brought by traders to this crossroads of Asian commerce, over the centuries jamu has developed into a sophisticated suite of nutritional supplements incorporated into cuisine, beauty rituals, and healing agents, all proven effective by empirical research. But jamu is more than brightly colored powders and tonics. Jamu Lifestyle is your gateway to entering a vibrant community devoted to self-care; a joyous and transformational world of wellness.
Living a jamu lifestyle means taking responsibility for your own well-being through a conscious choice of what we eat and how we play.
The Jamu Lifestyle is all about being “well” as opposed to merely not being ill. Western medical tradition is focused on diagnosing an illness and then fighting it with medicines and other interventions. But Jamu Lifestyle is based on promoting wellness, a catchall term for knowledge and practices.
Promoting wellness involves taking care of ourselves and connecting with others to maintain the harmonious balance of body, mind and soul and to do so with the mindset of joy.
Metta wants to share her journey and method of approach that has made living a Jamu Lifestyle accessible, easy and fun especially for those living in the west. But this book is about far more than mixing colorful pick-me-up drinks. In these pages, you will find a roadmap for exploring a mode of living that embraces not only the prevention of disease but one that fosters a connection to the senses and involvement in the wider community.
To download press materials, please go to this link: [ Ссылка ]

ABOUT METTA MURDAYA
Metta Murdaya is the founder of JUARA, an award-winning skincare and wellness line inspired by the Indonesian jamu tradition. Her products have earned the Eco Beauty award from Byrdie magazine and Best Product awards from Shape magazine, Women’s Health, Cleo, and more. Metta was featured in GlobeAsia magazine as one of the “99 Most Powerful Women,” and she received a Shine On award from Good Housekeeping magazine. Born in Indonesia, Metta grew up in San Francisco, going back and forth each year from the age of 6. Raised with the natural lifestyle and herbal remedies of Southeast Asia as well as the modern, cosmopolitan living of the West, Metta is a native in both worlds, able to blend elements of each culture to craft a life of health and purpose. She earned bachelor’s degrees from the University of California, Berkeley, in cognitive science and architecture, and a Master of Business Administration degree from New York University.
Metta is passionate about wellness, education, and personal growth. She actively serves on the board of several organizations committed to empowering others: Solve Education, an education technology nonprofit that helps bring learning to children around the globe who don’t have access to school; SEALA (Southeast Asian Leadership Academy), a purpose-centric leadership development program; and Mentari USA, an organization that helps human trafficking survivors actively reintegrate into society.
She continues her bi-global life today between New York and Jakarta, enjoying connecting with people over herbal concoctions and a good cup of pour-over coffee.
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BOOK SPECIFICATIONS
Hardcover, 20 x 28 cm (Portrait), 256 pages, 1 kg, ISBN: 9786026990631Retail Price: IDR 660,000
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DISTRIBUTION
Worldwide: Amazon US, Amazon UK
Indonesia: PERIPLUS, Kinokuniya, Gramedia, TGA, Tokopedia, Bukalapak, Shopee, Alun Alun Indonesia, Afterhours Bookshop and many more.
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ONLINE PURCHASE LINKS
Amazon US: [ Ссылка ]
Tokopedia: [ Ссылка ]
Bukalapak: [ Ссылка ]
Afterhours Bookshop: [ Ссылка ]
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ABOUT AFTERHOURS BOOKS
Afterhours Books is Indonesia’s international award-winning book publisher for art, culture, design, lifestyle, and wisdom. We aim to enrich people’s lives and perspectives with our well-written, visually appealing, meticulously designed, and premium-quality books.
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For further information, please contact:
Lans Brahmantyo
Producer/Publisher
+62 8118 007 007
Lans@AfterhoursBooks.com
or
Yvonne Hubner
Business Development
+62 8119 007 007
Yvonne@AfterhoursBooks.com

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