With print magazine iPad apps launching almost daily, some leaders and losers have already emerged. Esquire's seen nothing but praise for its foray into the field, including a nod for being more than just "another magazine under glass." For Part 2 of our Media Beat interview, we spoke with the app's creator, ScrollMotion CEO John Lema. "What [publishers] really want is to see their brand move to the new space in a richer way," he told mediabistro.com founder Laurel Touby.
