The new DS 7 is an evolution of the first 100 per cent DS Automobiles design revealed in 2017, DS 7 CROSSBACK, which projected a new spirit of the avant-garde. Acclaimed for its unparalleled interiors, its remarkable refinement and its cutting-edge technology, DS 7 CROSSBACK opened the way for new developments, now embodied by New DS 7.
"At the same time as respecting the personality and elegance of the existing shape, we've injected an additional touch of dynamism with sharp features. New DS 7's character is given a boost, particularly at the front and rear, while its design still fits into the current DS Automobiles range. It's the result of co-operation between DS DESIGN STUDIO PARIS, the technical team who've brought a great deal of technology and our manufacturing team who've succeeded in producing new features. Styling touches added to the interior enhance the consistency throughout." Thierry Metroz, Design Director
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