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ADDITIONAL SNEAKERS:

AIR JORDAN FUSION 4 'BRED'
SKU: 364342 061
Colorway: Black/Varsity Red/Stealth
Release Date: 8/29/09

AIR JORDAN 4 GOLF 'BRED'
SKU: CU9981 002
Colorway: Black/Fire Red/Cement Grey/White
Release Date: 12/22/21

0:00 Intro

0:35 History
Debuting in 1989, the AJ4 was introduced following Michael Jordan’s first MVP award, and brought forward a progressive aesthetic and fresh high-performance design elements to the market, most notably Air cushioning in the sole.

However, with the AJ4 ‘Bred’ comeback scheduled for May 4, it appears most of the talk has centred around the re-emergence of the fan-favourite ‘Nike Air’ embellishment on the heel.

Kicking off its journey on the waffle-tipped backtab was the classic ‘Nike Air’ branding, which nodded to the visible Air cushioning in the heel. Just like the Air Jordan 3, the tongue opted for the Jumpman logo — a mainstay among Jordan Brand releases ever since.

0:54 History Air Jordan 3

1:37 History Air Jordan 4

3:01 1999
Reissued in 1999 to celebrate the Air Jordan 4’s 10th anniversary, this iteration stayed true to Tinker Hatfield’s OG vision with the logos and branding remaining the same.

3:33 2024 vs 2019
AIR JORDAN 4 RETRO OG 'BRED' 2019
SKU: 308497 060
Colorway: Black/Cement Grey/Summit White/Fire Red
Release Date: 5/4/19

Now, to celebrate the 30th anniversary of one of the most loved sneakers of all time, the lineage comes full circle with the ‘Nike Air’ returning in true original form.

Almost time, people! The Air Jordan 4 ‘Bred’ releases on May 4. Be sure check out our ‘Where to Buy’ guide to make sure you cop.

10:42 2012 vs 2019 vs 2024
AIR JORDAN 4 "BRED REIMAGINED"
SKU: FV5029 006
Colorway: Black/Fire Red/Cement Grey/Summit White
Release Date: 2/17/24

17:22 2008

19:18 2008 vs 2012
AIR JORDAN 4 RETRO 'BRED' 2012
SKU: 308497 089
Colorway: Black/Cement Grey/Fire Red
Release Date: 11/1/12

In 2008, the Jumpman logo would don the backtab for the first time as part of the ‘Countdown Pack’ series. Four years later, to celebrate the shoe’s 23rd anniversary, the MJ insignia returned to decorate the most recent rendition of the sneaker.

The fresh look ushered in a new legion of avid sneakerheads, but to many OG aficionados, things just didn’t feel quite right.

22:51 2008 vs 2024

23:01 1999

23:58 Retro Card

26:37 1999 vs 2019 vs 2024

29:46 Poll Results

31:10 Final Results


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