Extending the experience of the photography exhibition The Little Black Jacket: CHANEL's classic revisited by Karl Lagerfeld and Carine Roitfeld*, that debuted in Tokyo in March 2012**, CHANEL invites you to uncover the site thelittleblackjacket.chanel.com.
CHANEL's Little Black Jacket is iconic, universal and timeless and for these reasons Karl Lagerfeld has chosen to celebrate it with a global, multi-faceted and multimedia project.
The adventure commenced with a book of 113 images of international celebrities, each one of them photographed in the jacket.
Now as the Little Black Jacket's odyssey continues on to New York***, CHANEL is using this latest port of call to announce a brand new digital experience.
A website, entitled thelittleblackjacket.chanel.com, will offer an online experience and a chance for people to discover the inner workings of the project.
In tandem with the online digital exhibition, CHANEL will reveal the different steps that made this project possible, from the bonus 'making of' films to the creation of a jacket in the CHANEL ateliers.
Regularly updated with fresh content as well as previews of upcoming events related to the Little Black Jacket taking place throughout 2012, thelittleblackjacket.chanel.com is like an ever-growing, international travel journal.
All content can be viewed as a full screen, giving a whole new dimension to Karl Lagerfeld's photographs and the free access means images can be shared on Facebook, Twitter or by mail.
Follow the CHANEL Little Black Jacket story from May 31st 2012 on thelittleblackjacket.chanel.com
Soundtrack:
Song: "La Gaviota"
Interpreted by LIMOUSINE and taken from album "II"
Composed by Laurent Bardainne, Maxime Delpierre, David Aknin, et Frédéric Soulard
(p) & © Le Taxi Prod under exclusive licence to EOS Records
Publisher: Sony ATV Music Publishing France
* The Little Black Jacket: CHANEL's classic revisited by Karl Lagerfeld and Carine Roitfeld, Steidl, Göttingen, 2012. Available in bookstores from autumn 2012.
** The exhibition took place in the Omotesando district of Tokyo between March 24th and April 15th 2012.
***The exhibition will be held at 18 Wooster Street, New York, June 8th -- 15th 2012.
