WHOOP was founded by Will Ahmed, a former collegiate athlete, who wanted to track how efficiently he was working out – and when he actually needed to rest. After reading hundreds of medical papers, Ahmed learned that heart rate variability was one of many key metrics that provided key insight into how the body could function optimally.
Since its founding in 2002, WHOOP has become a tool for anyone looking to optimize their performance on the field, in the boardroom, or at home, and for those looking to prioritize and unlock the keys to better health. WHOOP measures your unique biometrics 24/7, providing insight into your sleep, strain, recovery, and stress levels. WHOOP also tracks key vital signs, from resting heart rate, to blood oxygen, and skin temperature.
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