[ Ссылка ] Marketing strategy and marketing tactics, can be used in marketing, but will have different results. Think of tactics this way...when you go to a website and as you go to leave a pop-up box opens asking if you really want to leave the page. This is a specific kind of tactic to keep you on the site, so you will sign up for what's being offered. Some people consider tactics a manipulative form of marketing. Strategy, and more specifically, strategic marketing, is what you really want to use in your business. You can use tactics for testing something out but you really want to develop a strategy for your long term marketing plans. So, the next time you create a marketing plan, consider whether you're using strategy or tactics.

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