Will Guidara is inspired by something special at Five Guys, and it's not just their delicious #cheeseburger and fries...it's their PEANUTS! Might seem like a small gesture, but it speaks volumes about their commitment to the #customerexperience. A simple touch of unreasonable hospitality sets them apart.

#nationacheeseburgerday #competitiveadvantage #customerservice

Will Guidara is a Restaurateur, Entrepreneur, and Author. He is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.

While running the restaurant Eleven Madison Park, Will Guidara discovered the remarkable power of giving people more than they expect and used this idea of Unreasonable Hospitality to turn a struggling two-star brasserie into the #1 restaurant in the world. This radical reinvention was a true partnership between the kitchen and the dining room, creating memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—we can all transform ordinary transactions into extraordinary experiences. In his presentations, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

If you're interested in booking Will Guidara at your next event, please email contact@vaynerspeakers.com or visit VaynerSpeakers.com

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