In March we launched our 30% less sugar MILKYBAR Wowsomes range, the first chocolate bars in the world to use our groundbreaking sugar reduction technique.

Now the team are proud to introduce the first TV ad for the innovative chocolate bar.

MILKYBAR Wowsomes was created on the premise of “Why not?”. A campaign that saw no reason why a chocolate bar with 30% less sugar couldn’t be as tasty as other higher sugar chocolate bars.

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