On the first episode of Media Empires, Erik Torenberg sits down with Morning Brew's CEO Austin Rief to learn his perspective on the future of the media business, the critical elements that determine success, and where he sees the single biggest opportunity to build a media empire. Riverside.fm is a presenting sponsor of Media Empires. Go to [ Ссылка ] + use code MEDIAEMPIRES for 20% off individual plans.

Media Empires is part of the Turpentine podcast network (@turpentinemedia ) To learn more: turpentine.co
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TIMESTAMPS:
(00:00) Episode Preview
(01:02) Sponsor: Riverside [ Ссылка ]
(02:10) The evolution of Morning Brew at critical junctures
(04:39) How to target your audience
(06:20) Where is the biggest opportunity: super niche or aggregation of niches?
(10:04) Austin’s hopes for media in 2023
(11:35) Why succeeding in media is different than succeeding in startups
(16:12) Data businesses in media
(17:24) B2B in media
(20:52) Austin offers advice for attracting and working with talent
(23:12) Tradeoffs in monetization
(25:00) What is the opportunity in tech media?
(26:50) How Morning Brew picks its categories to cover
(30:00) Building additional businesses on top of a media business
(30:32) How should creators pick platforms?
(36:18) How to think about podcasting
(37:44) How has the course business evolved?
(39:20) How Austin envisions Morning Brew growing
(43:29) How the Morning Brew mafia continues to build out the media ecosystem

LINKS:
Morning Brew: [ Ссылка ]

TWITTER:
@eriktorenberg
@austin_rief

Music License: LQ2DW3MRL0BZDOOW

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