#shorts What are the Product Mix Pricing Strategies
First is the Product line Pricing
It is where prices of products of the same product line are priced almost the same.
For example Coca cola company priced their carbonated drinks within a specified range.
That includes Coke, Sprite and Royal
Second is Optional Product Pricing
It is where companies are offering to sell accessory product with the main product.
For example Buy a cellphone and you can have the cellphone case at 50% discount.
Third is Captive Product Pricing
It is where companies produce products related to their main products.
For example Epson is producing printer and ink. So that once a customer buy a printer, he can also buy ink in the same store for a special price.
Lastly is Price Bundle Pricing
It is where a business combine different products in one price.
For example Jollibee has bundle meals that includes burger, fries and drinks.
