Today’s brands are putting on a show. Live experiences are a huge part of brand strategy for main players today, and experiential marketing agency Freeman are on track to be leading the global drive of live. Carley Faircloth, fresh from a hop across the pond to take on her new role at the agency as global VP, managing director agency services, EMEA, joined the Drum to talk new beginnings and how the Experience of Things (EoT) is shaking things up for brands across the world
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