#AugmentedReality #AR #VirtualReality #VR

What is the future of #storytelling, and how will it be defined by virtual, augmented and mixed reality?

We’re still the same human beings that told each other stories around campfires thousands of years ago - but #technology has evolved since then.

The UK Government's Industrial Strategy is investing £33 million in the #creativeindustries to exploit immersive technologies to continue the evolution of storytelling for audiences of the future.

What is the audience of the future challenge?

New immersive technologies such as virtual, augmented and mixed reality are changing how we experience the world around us – from entertainment to art, to shops and classrooms. They will fundamentally change products and services in the next 20 years, and transform how we experience the world.

The audience of the future challenge will bring creative businesses, researchers and technology experts together to create striking new experiences that captivate the public.

Those funded through the challenge will adopt, exploit and develop immersive technologies to create new products and services. They will capture the world’s attention and grow the UK’s leading market position in creative content.

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#AudienceFuture #VirtualReality #AugmentedReality

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