DPP presidential candidate Lai Ching-te has launched his latest campaign video. Its message is: Choose someone as good as you. The video hails the Taiwanese people as hardworking and kind, as it shows ordinary people going about their everyday lives. Scenes of Lai are also mixed in, to highlight his down-to-earth side. Let’s take a look.
The DPP’s latest campaign video is out. Showing scene after scene of everyday life, the ad praises the Taiwanese people as hardworking and kindhearted. Voters are urged to “choose someone as good as yourself” – to choose the DPP’s Lai Ching-te.
Yao Li-ming
Lai Ching-te’s campaign manager
The ad lets people see the very down-to-earth side of Lai Ching-te. We want voters to feel that he’s just like most Taiwanese. He’s very friendly, dedicated, and kind. He isn’t some unreachable figure. He is a candidate you can trust.
The campaign team aimed to bring Lai closer to the people. Notably, Lai’s running mate Hsiao Bi-khim was nowhere to be seen in the ad. The day before, Hsiao wrapped up her campaign events in Hualien and boarded a flight to the U.S., where she will complete her resignation and handover procedures. Lai’s campaign manager assured media that Hsiao will be featured in future videos.
Yao Li-ming
Lai Ching-te’s campaign manager
She absolutely will. But her Taiwan schedule was quite rushed this time around. As everyone knows, after she completed her events in Hualien, she headed straight back to Washington to move and collect her cats. She had no time to shoot videos or do any other campaign activities. Other arrangements will be made once she comes back.
Upon returning to Taiwan, Hsiao will push ahead with her VP campaign in partnership with Lai. In the weeks ahead, the KMT campaign is expected to target Lai and Hsiao as its primary opponent.
Tai Wei-shan
Lai Ching-te’s campaign spokesperson
Such election strategies are devoid of substance. I’ve also yet to see them put forward any policies or political views. All they do is spew rhetoric, and that will not win the people’s support.
The DPP said it was unfazed by the opposition’s campaign. It said it planned to focus on policy to earn the public’s support.
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