For Audi, the lighting design is more than just styling, it is the aesthetic expression of the brand values of progressiveness, sophistication and sportiness, in short: “Vorsprung durch Technik.” Audi once again underscores its leading role in lighting technology with the striking light signature of the new A7.

The headlights are available in three versions – in LED technology, as HD Matrix LED and as HD Matrix LED with laser high beam. The two Matrix headlight variants stand out with a distinctive horizontal structure. The top section forms the focal point and is character-forming with its innovative daytime running lights and the dipped beam modules as the pupil. The lower section houses other lighting functions, such as the cornering and turning light. With the top-of-the-line version this zone features a laser spot.

An X-shaped, optically focusing metal shutter and a blue-illuminated light guide characterize this laser technology at Audi. With the high-end and HD Matrix LED versions, the daytime running light signature is digital in character: 12 light segments are positioned vertically next to each other here, separated by narrow spaces – conjuring up an association with the symbolic “0” and “1” of the digital world. It is the digital eye of the A7.
At the same time the A7 also heralds a new language in the daytime running light design – from the graphics to the segmented volume. This provides the lighting function with a three-dimensional character and acts as the link between the body shape and state-of-the-art lighting technology. It creates a focused look and unique character.

The principle of segmentation also allows the light to be staged spectacularly: Like a digital awakening, the dynamic turn signal springs to life as soon as the driver unlocks the doors of the new Audi A7 Sportback. This turn signal, which corresponds with the daytime running light signature in a dual function, lights up sequentially twice. Immediately a light point runs quickly from the inside to the outside and back again, which opens the daytime running lights signature in a third movement, like the front curtain on stage. Finally the dipped beam comes on, which also dim up from the inside to the outside. Once the journey is complete and the vehicle door closed, the same light presentation is played out only in reverse order. The Audi A7 thus impressively symbolizes the new era of the Audi lighting design: the aesthetics of movement. Digital. Individual. These striking leaving home and coming home functions are available from the mid headlight version.

The generous taillight on the coupé also appears digital; it is made up of 13 vertical segments on each side. The precise LED lighting strip – typical feature of an Audi top-of-the-line model and at the same time an homage to the Ur-quattro – interconnects them. As on a racing car, the rear fog light is positioned in the center. The leaving home function works with similar semantics and dynamics as at the front-end, however across the entire width of the rear: first with the light strip, then via the light segments.

The interior lighting concept is equally unique: It visualizes and underscores in the dark the interior architecture and emphasizes the interior’s clear design language through the longitudinal arrangement of the lighting elements. Audi offers two lighting packages in the new A7 Sportback: the contour and the contour ambient lighting package. Both present the space, the volume and the materials in a subtle, special way. The ambient light in the dashboard and center console makes the architecture volumes “float”; this creates a greater sense of space in the door. Precise contour lights run across the center console and adorn the door trim; the quattro badge in the instrument panel is also illuminated.

The tight and precise fit of the light guides trace the entire architecture of the interior, thus underscoring decisively the entire interior concept. The contour lighting can be adjusted in 30 colors and follows the color profiles in the Audi drive select dynamic handling system. If the Bang & Olufsen 3D Advanced Sound System is installed, white light accents on the woofers in the door also add to the light show. Illuminated door sill trims (standard for the design selection and the S line sport package) round off the interior lighting lineup. The interior lighting design ensures a high level of customization, while also reducing the driver’s workload and enhancing the passengers’ sense of well-being.

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