All-new 2024 Fiat Strada Ranch - Best Compact Pickup Truck Features it has always brought innovations to the category and is still consolidating itself as the only pickup truck to reach the top of the Brazilian market, being the best-selling car in the country for the year. To continue this successful trajectory, the model arrives with news beyond specials with the right to more performance with a new turbo flex engine.
The numbers speak for themselves: this year alone, almost 61,000 units of this pickup have already been sold . More than that, the pickup's success extends beyond national borders. Exported to Uruguay, Paraguay and Argentina, Strada is still one of the best-selling vehicles in Latin America Customers.
Strada's performance, which was already good, got even better. The pickup gained more power and torque thanks to the Turbo 200 Flex engine . And it doesn't stop there: with the new engine, Strada becomes the first turbo flex B-pickup pickup in the world.
there are also new features in the New 2024 Fiat Strada powertrain for the Endurance version, which now has the 1.3 Firefly engine, a propeller that is already known for its robustness and efficiency. With an A consumption score by Inmetro, it is one of the most efficient and economical in the segment and does up to 14.2 km/l on the road. In addition, there are 107 hp of power and 134 Nm of torque with ethanol and 98 hp and 129 Nm when fueled with gasoline. The engine is combined with a five-speed manual transmission.
Strada in its new 2024 line still brings design changes. The model brings externally in Ultra and Ranch front versions with new front grille, new integrated bumper, new LED fog lights and new skidplate, which give a much more robust and aggressive look. In both versions, the grille also bears the Fiat badge. In addition, New Fiat Strada in Ultra and Ranch versions gains an extra dose of comfort with new leather seats and new door panels with leather details. To complete, it brings new wheels on 2024 Fiat Strada Ultra, 2024 Fiat Strada Ranch and Strada Freedom. Inside, it gains a new steering wheel with Fiat Script on all versions and an integrated Sport button (the latter only on versions with a turbo flex engine), in addition to new door panels with leather details.
Other highlights of the leading pickup truck in the Brazilian market are Strada 2024 impressive load capacity, ideal for both those who use the vehicle for work and for leisure. Plus cabin options carry up to 720 kg and 1,354 liters. The double cabin ones offer 650 kg and 844 liters. Towing capacity is 400 kg. One of its best features is also its modularity, as it contains four lower hooks and six upper hooks for fastening to the bucket, which guarantees even more safety when transporting loads.
With all the features of the Ultra version, the 2024 Strada Edizione 25 limited series brings a unique look. It is available in Strato Gray color with a black roof, which gives it a striking and differentiated look. A series side sticker is placed next to the taillight, adding a special touch to the design. To complement the sophisticated styling, the mirrors come with a glossy black cover, while the wheels are highlighted by a darkened paintwork, giving the vehicle a sporty and exclusive look.
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