As a foreign affairs officer in Rwanda in 1994, 26-year-old Laura Lane rescued more than 250 Americans at the beginning of the genocide, but was forced to desert all of her local allies – whose work alongside her nearly guaranteed their death. Every day, she carries the heavy weight of this perceived abandonment, convinced she could have done more. Today, one lesson remains above the rest: sometimes, when the risk of regret is too great, following the rules isn’t worth it – and you need to write your own.

TED@UPS was a TED-curated event featuring a diverse group of speakers from across the UPS community. Jointly produced by TED and UPS, the event put a spotlight on ideas, projects and insights that will contribute to the importance of pushing forward through obstacles.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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