Form teams of 3 to 8 participants and state the problem your group would like to solve or the idea they would like to develop in the center of the whiteboard.

For example, a company that designs shoes might use this tool to question their current processes:

Substitute - Can we change the materials and shape of the shoes?
Combine - Can we combine the shoe with a fashion compliment? Can we design a shoe that would complement a bag?
Adapt - Can we cross-promote the shoes with other stores and designers to gain visibility?
Modify - Can we make really tall or tiny shoes?
Put to use - Can we design shoes that are good for yoga for the yoga studio near the store to appeal to a larger customer base?
Eliminate - Can we design shoes that make people feel comfortable? What can we eliminate?
Reverse - Can we design shoes upside down?

Visit Nova at www.novatools.org

Nova is the guided collaboration space for effective thinking. We guide teams through the innovation process going from research and ideation all the way to product launch.

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