From Fortnite to Candy Crush, video games and mobile games are relying more and more on in-game, in-app purchases, and loot boxes to make money. This means gaming companies are finding new ways to keep players playing and spending.

Some digital games development uses old-school gambling mechanisms to keep people hooked, while others in the gaming industry are using data to learn more and in-depth behaviors about the people playing — ultimately customizing video games to individual players.



In collaboration with Retro Report, learn more here: qz.com/is/what-happens-next-2

Watch on Facebook: [ Ссылка ]

Quartz is a digitally native news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at [ Ссылка ] to read more.

SUBSCRIBE to Quartz: [ Ссылка ]

Retro Report is an award-winning, digital-first documentary news organization dedicated to bringing context to today’s headlines by telling the story behind the news; it is non-partisan, independent and non-profit.

More videos from Retro Report: [ Ссылка ]

свернуть