What is the difference between advising CMOs and actually being one?

BCG’s Chief Marketing Officer Jessica Apotheker shares that as a CMO you need to balance driving strong execution on the ground and finding time for transformation.

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Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients.

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