When starting a business, you should have a clear picture of the problem you’re solving, how you plan to resolve it and which values drive your team and hook customers. To attract top talent and ensure your idea is viable to stakeholders, you need to be able to reduce these concepts down to a simple mission, vision, and value statement. In this video, I’ll explain what firms’ vision, mission, and value statements are, and provide you with some real-world examples and tips to help you better craft your own statements.

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