Emil Lamprecht is CEO of Growth Mechanics, marketer behind the success of Europe’s #1 EdTech Startup, and manager of Google’s entrepreneur programming. He has worked with hundreds of startups and built several of his own.

At Growth Mechanics, Emil designs and develops entrepreneurship training programs for corporations, education companies, investors, and philanthropic funds.

In addition to his current work as the CEO of Growth Metrics and Chief Experience Officer of Whole Design Studios, Emil recently spent six months as the interim CMO of Athletic Greens, a high-quality greens and whole foods supplement product.

In this episode, Emil shares thoughts on:
- being flexible
- preparing for failure and fallout in your campaigns
- avoiding assumptions about your users

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