Who needs fancy equipment and innovative routines when you have the word “kill” in your brand?

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In the new Spike reality-competition series Sweat Inc., hosted by Jillian Michaels, twenty-seven aspiring fitness entrepreneurs compete to prove they've developed the most groundbreaking and effective exercise program out there. In the end, only one will have the business savvy and innovative program to land them $100,000, a feature in Women's Health Magazine, and the opportunity to launch their fitness empire with Retro Fitness.

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